Branded beauty how marketing changed the way we look
Record details
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Physical Description:
1 online resource (x, 278 p.)
remote
electronic resource - Edition: 1st ed.
- Publisher: Philadelphia, PA : Kogan Page, 2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. 257-258) and index. |
Formatted Contents Note: | Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty. |
Summary, etc.: | Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Cosmetics industry Branding (Marketing) Advertising Cosmetics |
Genre: | Electronic books. Electronic books. |