Branded beauty how marketing changed the way we look

Record details

Physical Description: 1 online resource (x, 278 p.)
remote
electronic resource
Edition: 1st ed.
Publisher: Philadelphia, PA : Kogan Page, 2011.

Bibliography, etc. Note:	Includes bibliographical references (p. 257-258) and index.
Formatted Contents Note:	Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
Summary, etc.:	Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.
Source of Description Note:	Description based on print version record.